“Hard Knocks” 2018 Browns debut, 10 p.m. HBO.

It’ll be fun to see how the series highlights the Browns, their fan base, and various plot lines. It will be nice to see a wider audience exposed to the Browns, offering a market share opportunity rarer in this atomized age of inattention. It’s not like the late ’50s, when the Browns alone had their own syndicated TV network while the rest of the league shared CBS.

4 Days From Now

Thu. Aug. 9 — Browns preseason debut at NYG, 7 p.m. Browns don game jerseys in Jersey game. Preseason winning streak meets Giant test.

9 Days From Now

Tue. Aug. 14 — “Hard Knocks” episode 2 airs new, 10 p.m. HBO

12 Days From Now

Fri. Aug. 17 — preseason game 2: Browns host Bills, 7:30 p.m. Tyrod Taylor‘s tuneup against his ex-team.

18 Days From Now

Thu. Aug. 23 — preseason game 3: Browns host Eagles, 8 p.m. FOX national game. Expect a few tangled dissections of the 2016 Browns/Eagles trade and all it implies.

25 Days From Now

Thu. Aug. 30 — Browns preseason finale at DET, 7 p.m.  I plan to be there. Which team’s copy of the Great Lakes Classic trophy will deserve to be hauled out of storage and displayed?

27 Days From Now

Sat. Sep. 1 — The Turk Cometh: 53-man active roster limit deadline

35 Days From Now

Sun. Sep 9 — Season Opener: Browns host Steelers, 1 p.m.

46 Days From Now

Thu. Sep. 20 — Cleveland hosts Jets on NFL Network, 8:20 p.m.

105 Days From Now

Sun. Nov. 18 — Bye now: next weekend with no Browns game scheduled.

So there’s some of the skeleton. Let the Browns fatten dem bones, earn their stripes, rise to the moment. In the ~ what is this now?! ~ the Hardland of America.

We’re an update on yesterday’s Chevrolet, I guess.

Insofar as their PR spiel synergizes with Browns Plainly vibe we’re cool with it. Until we get annoyed at being sold some generalized approximation of our own purported identity.

For now, there’s plenty to tune into, so enjoy the consolation of summer’s slow demise: football season.