Some people in Cleveland, noting the promise displayed by the organization last season, might argue that Lerner should be higher on this list. I would argue that Lerner probably isn’t one of those people. Chances are, he’ll read this and shrug. He seems far more concerned with Aston Villa, the soccer team he owns in the English Premier League, and the frequent trips to London that gig necessitates. Perhaps because his late father, Al, was such a prominent figure in Cleveland – or perhaps because it’s, you know, Cleveland – the younger Lerner doesn’t appear to share the same enthusiasm for the home of the Browns. Lerner recently hired former league employee Mike Keenan as president, finally filling the job that opened after John Collins lost out to general manager Phil Savage in a power struggle in 2005. He also refuted a rumor that he’s moving to London fulltime to be Villa’s CEO. In terms of NFL dealings, one owner says of Lerner, “He’s not very decisive. Whoever gets to him last has got him, and he leads the way in terms of manipulating the revenue-sharing agreement to his advantage. It’s very disappointing.”
Two years ago, Silver put Lerner at 21. Last year, 22, calling the Browns a “dysfunctional franchise.” I’m not going to argue that Lerner should rank higher. But I disagree that apathy is his biggest shortcoming. Micromanaging would be worse, because Lerner is just not a football guy. It’s to his credit that he understands that.