I don’t usually aid and abet companies that promote their own products by boasting of their beneficience. Campbell’s can use its own PR budget for that. After all, it earned $626 million in profits last year. But their trademarked “Click for Cans” drive, part of the huge food conglomerate’s trademarked “Tackling Hunger” effort, at least lets you pick which team you support while you add another donated can via their website. As of this writing, Browns fans are in second place among the 32 teams, trailing only the Packers. That speaks well of the breadth and strength of the Browns network.

So for their clever approach to helping the hungry by capitalizing on one of the strongest urges in the United States — Browns fanaticism — I commend Campbell’s (the corporate parent behind the Pace, Franco American, Pepperidge Farm, Swanson’s, Godiva, and Prego brands, in case you were wondering) and recommend you give the site a click. I also plan to give their new organic soups a try when they arrive in stores next month.

(This post not endorsed by any former Browns tight end, Oilers running back, or the mayor of Cleveland.)

UPDATE: As of noon on Saturday, the Browns fans have taken the lead.